Because when you click on this certain link, it gives me a small percentage of what you buy, but you don't loose anything. It it the exact same iTunes as you normally use, its just a special link. If you want to make your own money, from iTunes and other companies, such as WalMart, Avon, CCS, FootLocker, ETC. you can sign up for this program. http://www.treasuretrooper.com/myprofile